Where does
SalesSharp
get its brain?
There’s quite a lot going on under that hat.
SalesSharp brings together 25-plus years of selling, training and coaching, The And? Theory™ and an understanding of how people buy. Then we add the part that makes it useful to you: your business.
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Meet Dawn Roberts.
The human behind the thinking.
Dawn is a sales trainer, coach and commercial consultant, founder of Outperform Services and author of The And? Theory™. She’s spent more than 25 years selling and helping other people sell.
She knows that in a small business, the person doing the selling is often doing about six other jobs. Quotes need chasing. Customers need looking after. New business matters, but so does getting today’s work out of the door.
That experience shapes SalesSharp’s practical advice: help you can use when you’ve got a sale to move forward and a business to run.
A small question
with a big job.
The And? Theory™ sits at the heart of SalesSharp’s thinking. It asks the question your customer is probably asking already: “And? What does that mean for me?”
It helps you get beyond describing what you sell and explain why someone would want it. So your emails, proposals and conversations give customers a reason to take the next step.
Customers have a lot going on under their hats, too.
An interested customer can still hesitate. They might be worried about making the wrong choice, unsure whether switching is worth the effort, or struggling to see why they should do anything now.
Buyer psychology informs how SalesSharp helps you think through those situations: what might be holding someone back, what you need to ask and what could help them feel ready to decide.
Then we put
your business
into the picture.
You tell us what you sell, who buys it, the objections you hear and how your sales work. We use that to set SalesSharp up around your business. As you capture customer conversations, it has more to work with.
That means you can ask about the quote that’s stalled, the customer who’s gone quiet or the next opportunity worth pursuing, and get help that takes your situation into account.